Olive is a magazine from Japan that started publication in May, 1982. It was launched as a sister magazine to the men’s magazine Popeye, and aimed at a college audience. The magazine went by the slogan “Magazine For City Girls”.
In 1983, Olive became independent of Popeye, and changed their slogan to “Magazine for Romantic Girls“.
Readers are referred to as “Olive Girls”, and the fashions they wore are thought to have been one of a few styles that led to the development of lolita fashion. The magazine was published bi-weekly on the 3rd and the 18th of each month.
The magazine went out of print most recently in 2003, though that was a revival printing after an earlier hiatus.
The Japanese Wikipedia Page for Olive describes the Olive Girl Aesthetic as people who like these things:
- Hats (knit hat, beret , etc.)
- Old clothes
- French cinema
- Afternoon tea
- Picture books
- Northern Europen miscellaneous goods
- Herbal tea , aroma , flowers
- Audrey Hepburn
- Handmade candy
- Organic Food
- Light makeup, natural makeup
- Cheap Chic
- Colored pencils , crayons
- Glass of DURALEX (Deyurarekkusu Co., Ltd.) “Picardy”
- Neo Acoustic
Per the Olive Japanese Wikipedia Article, notable models include:
- Mieko Kurio was the primary exclusive model
- Tear & Keri – twin models who became exclusive to the magazine in 1987.
- Kyoto Yuzawa (now Kaoru Yuzawa ) – exclusive model in the 1990s.
- Hinako Saeki – exclusive model in the 1990s.
- Mio Furuya – exclusive model in the 1990s.
- Mikako Ichikawa – exclusive model from 1994, sister of Miwako Ichikawa who appeared in the magazine with her.
- Kate Sakai exclusive model 1996.
- Mariko Takahashi – frequently appeared in the magazine in the 2000s.
The Olive Project on Facebook has a lot of historic information related to an event in 2015, which celebrated the magazine.