Crimson Reflections

Because sometimes the world is too complex for black and white
Lolita Fashion History

Brand Tags

This is a work in progress

Update -August 10th, 2019 – I stumbled upon this guide that is much more complete than mine is for older tags:

Angelic Pretty

Garment Tags



(see: as well)


  • Strawberry-chan shirring OP (2002)


  • A bolero that I can’t identify. I think it goes here.

Spikey-AP-Tag2004? – 2007

Gothic Lolita Bible 17 (Summer 2005) uses this tag for dresses, but Volume 18 doesn’t use it any more. Was probably used for accessories and blouses into 2007.

  • Sleeping Princess (2004)
  • Cutie Dot OP GLB issue 13 (2004)
  • Princess Rose Canotier (2007)
  • Heart Pouchette
  • Lace JSK

golden-crown-ap2005 – 2009
Gothic Lolita Bible 18 (Autumn 2005) uses this tag for dresses, but it wasn’t immediately used for everything.

  • 2006 Autumn Catalog- 2009 Spring Catalog
  • Fruits parlor (2008)
  • Pastel a la mode (2006)
  • Miracle candy
  • polka dot pony applique (2008)
  • Blouses from 2006-2008


  • 2009 Autumn Catalog – Spring 2011 Catalog (all visible tags are pink)
  • Dot Pleats Sailor JSK (2009)
  • Fancy Bustier and Skirt Set (2010)

bow-tag-purple2012 – Current
This is for the lavender line of Angelic pretty. These items are made for “older” customers. Seems to have launched in the fall of 2012.

  • Day Dream Carnival (2013, lavender)
  • Autumn / Winter 2012 catalog 

Washing Tags

Note: AP uses several different factories in different countries to manufacture. I have not captured all of the factories for each tag / era.

Pastel A La Mode, 2006
Strawberry-chan shirring op (2002) has the same style washing tag. There is no item number. The tag is a matte, almost paper-y texture

First release magical etoile(2008), Fruits parlor (2008), candy pop (2007) have a single tag with a satin texture

Miracle candy (2009) has a double tag with a satin texture

Whipped Gingham Ruffle (2015). Item number is near the top of the tag. Made in Myanmar.


Lovely Bathroom JSK (2018), Princess Rococo Set (2019), Be My Valentine (2019), Fancy Candy (2019),Neon Star Diner Special JSK Set (2020), Falling Heart (2020).
Single long tag, item number is near the top. Countries of manufacture include Philippines, China and Japan

Freshly Picked Strawberries MTO (2020), JSK and Shirring JSK. Double tag, item number is near the top of the 2nd smaller tag. Made in Myanmar

Whip Ribbon (2020), Humming Gingham (2020), Little Witch (2020). Double Small tag, item number is near the top of the second tag. Made in China.


Paper Tags

something is better than nothing right? I’ll replace this with better images later this is just what I had in my google photos from other stuff.

[Better Photo Pending ]


Crown Tag – Older AP tag. ??? – May 2006 (+/- a small amount of time for using up left overs / production being out of schedule) Features a more peach-shade of pink with a crown in the middle and some sort of border design in brownish ink. Was used on necklaces summer 2006. Appears to be on this rectangle headdress in 2006 as well. It’s also visible on this bag or dress, down near the bottom of the bag, and on this umbrella. You can see a tiny bit hiding in this may 2007 photo.

In use April 2006 [Source] [ Source] [Source]


Accessories, circa early 2006 [source]

May 2007 – 2013?

Mid-era tag. There are multiple versions of this tag. A smaller one for accessories, a bigger one for clothing. The bottom gets ripped off when the item is sold. It’s visible in this May 2007 necklace post and this may 2007 headbow post. Also this Sept 2009 sweater which already has the single bow inside tag, still has the multi bow paper tag. It also either ages or they weren’t super super consistent in printing because some are slightly more yellow tone.

  • 132J5-2792☆French Dollローウエストジャンパースカート (2013) uses this big version of this tag
  • 122J4-2691☆小鳥たちのシンフォニアジャンパースカート (2012) uses the big version of this tag
  • 92J10-2462♪ Star Night Teaterベアジャンパースカート (2009) uses the big version of this tag


Modern AP paper tag for ~2013-2020-ish?. Top white bar is what goes around tights.

There are smaller ones for accessories and bigger ones for dresses. The back should have the item name and price on it, as well as item number for things other than special sets. Lucky packs / sets will sometimes have 1 tag on the bag, sometimes in a way that you can’t open it without removing the tag. When AP shops sell items, they rip the bottom part of the tag off and the shop keeps it (usually). An item should not have the bottom part ripped off until after it’s sold, so if someone is selling AP as a licensed shop, their items should have the bottom part of the tag still attached. If it’s detached already, it indicates someone reselling privately or that the item was returned.

Purple tag, purple thread. Pink tag, pink thread.
Purple paper tag = purple inside tag.
Pink paper tag = pink inside tag.

Oldest smallest size tag that I have is from ブリティッシュリボンリング from 2012.  The oldest medium size tag dates to 2013. The oldest large tag I have dates to 2014, but I think I’ve just misplaced the rest?

Rounded corner paper tags, circa ~2020

[Image pending]

Hot pink or bold purple tags with black bows have been popping up sporadically for a few years, especially with special sets.


Special tags:

467428245.3 467352431.3

Shopping Bags


  • 1998 – ??? (from kera street snap)


Stripped insole with a heart matching the shoe color.

  • Tea party Shoes, 2006 [ Source]

Harlequin print matching the shoe color

  • Petit Crown Shoes, 2006 [Source]

  • 3 Ribbon Strap Shoes, November 2006
  • enamel romantic shoes, November 2006 [Source]


  • Girly Ribbon Shoes


  • Trump Knee Socks (2003)

The end of Angelic touches the start of Pretty

  • Lovely Crown Embroidery Knee Socks (2006)
  • Sweet Crown Knee Socks (2006)



  • Toy Parade Knee socks (2007)
  • Fruits Parlor OTKs (2008)
  • Sweet Jam (2009)
  • Border Marine OTKs (2009)
  • Triple Dot Ribbon OTKs (2010)
  • Merry Making Party OTKs (2010)
  • Wonder Cookie OTKs (2010)
  • Twinkle Carnival OTKs (2011)
  • Royal Chocolate OTKs (2011)
  • Strawberry Parlour OTKs (2012)
  • Jewel Ribbon OTKs (2012)
  • Dream Fantasy (Late 2012)

The end of Angelic does not touche the start of Pretty

  • Fantasy Theater OTKs (2014)
  • Chess Emblem OTKs (2015)
  • Diner Doll OTKs (2016)
  • Ice Cream Parlor OTKs (2021)

P is a heart

  • Toy March OTKs (2012)
  • Crystal Dream Carnival Premium JSK Set (Dec 2014)
  • Ribbon Berry Cafe Crew Length Socks (2017)

Baby The Stars Shine Bright

Detailed guide from @Yuriathewitch on the lolibrary discord


  • 2005

Alice and the Pirates Tag


AatP “Men’s” cut indicator tag


Tags with “hearts” indicate sizing on multi size garments.

(Thank you to pirateland for this photo from the Cherry Cherry Fallin’ Cherry Ribbonetta JSK)

Paper Tags

Washing Tags

Fairy Topialium (2014)



Rough work on decoding item numbers

(Timeline all unknown)


?? – 2000 – 2001 – ??


This might be pretty old, swiped from

Carousel Horse Print Skirt (2004)

tag-block2 tag-block3

Skirt, 2009 and another from 2011

tag-swan tag-swan2 tag-swan3

Swan tags, I believe these are modern

Confirmed 2009-2013

Plus sized “size 2” tag + Swan tag from Sweet Berry Gingham Ribbon JSK (2020)

The last 4 numbers of the phone number on the wash tag can be used to roughly establish the dates.

☎ 6400 : 2001 [x]
☎ 6434 : 2005/2006? [thank you to licoricestrudel]
☎ 6436 : 2007 [x]
☎ 6856 : 2009-2016 [x] [x]


Paper Tags

Metamorphose Crown Label paper tag

Crown label paper tag on a strawberry necklace from a 2010-ish era lucky pack, need to confirm date when lolibrary is up.

The biggest sized swan tags come on card stock and lighter glossy paper


From My Tart

Paper Tags

from My Tart

Innocent World (1999 – Present)

Garment Tags

Black with “gold” lettering in a stylized font for the garment tag. The wash tag says “INNOCENT WORLD” in block letters on one size with the symbols and the telephone number. The other size has the materials. No item numbers.

Black with “gold” lettering in a stylized font for the garment tag. The wash tag has the symbols and the telephone number, but Innocent World is now written in Japanese. The other size has the materials, but no item number.

This one is weird, and I can’t verify 100% that it’s legit because this is not one I got direct from Innocent world. As you can see, the tag is… strange and it has the light colored tag rather early, but it might just be that I happened to buy darker tagged items?

Black with “gold” lettering in a stylized font for the garment tag. The wash tag has the symbols and the telephone number and Innocent World is still written in Japanese. The other size has the materials and now we have the item number as a 6 digit number with no prefix. The first two digits of the item number should be the year the item was made.

Light colored tag with stylized logo. The wash tag has the washing symbols and “innocent world” in Japanese, along with the telephone number, but they have added like a paragraph of text. The other side has the item number, again, starts with the year (10 for 2010), also has the size and materials.

Light colored tag with stylized logo. The wash tag has more modern looking washing symbols and “innocent world” in Japanese, along with the telephone number, and a paragraph of text. The other side has the item number, again, starts with the year (80 for 2010), also has the size and materials.

  • Strawberry Field Animals Re-release (2018)

Paper Tags

Black with black text (2012-2016)

Brown with black text (2015)


Cornet / Shotgun Wedding / GARAUS

Research Spreadsheet


??? – 2002 – ???

??? – 2004 – 2005 – ???

2005 – 2008???

It’s unclear if this is the same one as above, or if there are two shades of yellow.

2008 – 2009 (2010?)

Emily Temple Cute

Rough work on decoding item numbers


2005 cutsew

2007 Skirt

2011 cutsew

Wash Tags

2005 Cutsew (note the letter code prefix, in this case CS for cutsew)

2007 Skirt (also has the letter code prefix, in this case SK for skirt)

2011 Skirt

2013 Skirt

Paper Tags


Garment Tags

Flaming cross, early 2000s-ish. Seen here

Early 2000s skirt

You can see this logo on their website on the wayback machine 20022005

Crown in gold on stripe (2006) seen here

Also exists on several other fabrics, unclear exact dates

Washing Tags

Lovely Pooche Print (2007)

Early 2000s Skirt

This is either super old or really recent, I forget which. I need to check


Present Strawberry Baby Doll (2012), Strawberry line

Mary Magdalene

I’m pretty sure this is from my Fluer OP (2003)

Anglica OP (2007 or 2011, unknown)


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