Why Does Lolita Have So Many Rules?

One thing that seems to really rub some people the wrong way is the number of “rules” that you have to follow when you are just starting out as a lolita. I’ve seen a lot of people, particularly outsiders or new lolita comment that lolita is too strict, or that there are too many rules and thus it isn’t fun. People also often make comments about how there aren’t rules in fashion in general, and so all the rules in lolita are weird. I agree that the number of rules in lolita is weird, but not in the way that most people mean it.

To explain properly what I mean, I first need you to do a thought exercise with me. I want you to imagine that you have never seen a movie or sitcom where people worked in an office. I want you to imagine that your parents, nor your parents friends, nor your friends, nor yourself had ever worked in an office. So, you have never seen the inside of an office, you have never seen someone who works in an office. You had a phone interview and you start an office job tomorrow. What do you wear? How do you figure it out?

Personally, I’d start by googling it. So here is a google image search for “What do you wear in an office?”


As you can see, it seems like, as a woman, I should be wearing a pencil skirt or dress, no bangs, a jacket, yellow, grey, blue, pink and white, with an occasional evening gown or santa hat. In fact, a good 1/3 of the things shown here don’t fit into the dress code at my work place, and/or are simply not office wear. If you based an office work wardrobe off of these results, you would likely be the office version of “Ita”, especially if these clothing cuts don’t flatter your body type!And while work clothing is easy to use as an example because many places have dress codes which explain in detail what is or isn’t acceptable, there are rules for pretty much everything, here are just a few that many of you probably follow without even thinking about them!

  • Women’s and Men’s coat buttons have specific sides
  • Socks don’t go with sandals
  • Light socks with light shoes/pants, dark socks with dark shoes/pants
  • Shopping is done in casual clothing, sometimes work wear, but never a ball gown
  • Flipflops are not worn with slacks or evening wear
  • Club wear is not worn to the dentist
  • Jeans can be paired with teeshirts or blouses
  • Teeshirts can not be paired with slacks
  • Button up shirts are tucked into high waist pencil skirts
  • Hose is typically not worn with open toe shoes
  • Clashing colors are avoided
  • Your left shoe should be from the same pair as your right shoe
  • Skimpy clothing is not worn to church/offices/school
  • Men typically do not wear dresses, but both genders can wear pants
  • Men’s clothing typically doesn’t have lace on it, or decorative bows
  • Women typically shave their legs, but not their arms
  • Makeup is typically applied to the face, and rarely applied to the feet
  • False eyelashes might be worn with a serious makeup look, but false mustaches are silly/costumes
  • Socks can still be worn in the summer, but mittens can not
  • Certain areas of the body are almost always covered for modesty
  • Only the bride / wedding party can wear white to a wedding

Some of these are very silly, and some of them are things which some people intentionally don’t follow, and some are more likely to be ignored than others, but they are just a small handful of everyday fashion rules that most people think almost nothing about. The reason we rarely think about these things is because we know they are normal from observing other people or from being taught at a young age. I’m sure there are a lot of “rules” that are even more ubiquitous, but I’m actually having trouble thinking of examples that I can put into words because many of the “rules” are so internalized that it’s hard to express them.

So what does that have to do with lolita? Well, most people who start wearing lolita don’t spend a long time around other lolita before they put together their first outfit. They don’t have a whole childhood of seeing people in lolita, wearing it properly. They don’t observe and/or wear hundreds or thousands of coordinates put together by other people prior to dressing themselves on their own for the first time. So all those things that are intrinsic about the proper way to match a way that a specific group wears clothing has to be taught to new lolita. Things have to be spelled out explicitly so that they know what type of fabric and what skirt length and if you put on your tights or your bloomers first.
So when someone writes up the “rules for lolita” for a newbie, what they are doing is taking the essence of lolita and saying “ok, if you do all of these things like this, you should reach a point where what you are wearing is lolita”. However, the opposite isn’t always true. If you break a single rule (let’s say, for the sake of argument, that you don’t wear a blouse), you aren’t necessarily not in lolita. Likewise there are cases where a santa hat might be appropriate office wear. It’s not always, it’s not even most of the time. But on December 24th? Sure.

If you start out following the rules, as closely as you can, and you interact with other lolita, and you look at pictures of other lolita, as time goes on, slowly you will build up a sense of what lolita is, and how it should look. The longer you wear the fashion, and the more involvement you have with it, the better your sense of what is and isn’t lolita gets. After wearing it “by the rules” for a while, eventually, you start to get a feel for what rules can be broken and when. You start to understand what lolita actually is, and how to get that look by combining elements that may or may not strictly follow the rules.

Time also tends to give someone a more realistic idea of what is and isn’t possible when it comes to lolita. I can’t tell you how many times I’ve seen people point out tiny color miss-matches on Closet of Frills as if it was a show stopper. People who are still young to lolita often critique lolita coordinates as if they are illustrations where it’s possible to exactly match every color in a dress exactly in other pieces like blouses or shoes. In reality, this is usually not the case. Heck, half of the time with brand releases the socks aren’t even exactly the same color as the dress and they go together in a set!

Special Set

The socks, coat and dress in this set are all totally miss-matched shades of pink!

I think in part, because new lolita come into the fashion and adopt the “follow the rules until you make it” mind-set, many people who are semi-new to lolita, where they are just getting to the point where they can follow the rules pretty regularly, are overly concerned with making sure everyone around them follows the rules to the T. Combine that with over-enthusiasm for the rules, with unrealistic expectations and a sprinkling of newbies who do not want to be told what to do and you get a situation where some people are just very, very critical and the fashion appears to be very rule-based and strict.

20130501234206_originalAt the end of the day, when giving (or receiving) concrit on coordinates, I think it’s important to consider the coordinate as a whole and what the motivation is for the concrit. If the point is to show off that you “know the rules” more than the person posting, or because you are offended that the coordinate doesn’t “follow the the rules” in your opinion, and the person isn’t new to lolita and doesn’t actually look bad, sometimes it’s best to simply accept that they may not have been trying to follow the rules in the first place, and that it’s ok; not every coordinate has to be textbook lolita. After all, fashion is personal and about self expression. If everyone wore the same textbook coordinates all the time the fashion would stagnate and not grow or change. Granted, there is a point where something divulges so much from what is typically thought of as lolita that it stops being lolita, but there are so many examples of textbook lolita out there now that policing every coordinate that is borderline does nothing but stifle innovation and reduce the wearability of the clothing. I’d rather see a creative person pull off a stunning inovative coordinate that skirts the edges of the rules, than another neutral blouse / neutral shoes / neutral socks + colored main piece and bow coordinate any day. Have fun with it! Be cute! Wear what makes you happy!

Coming Soon From Angelic Pretty: Cirque du L’・toile

51tkRriPO+LAngelic Pretty just published a new e-mook, which has a showcase of their Autumn 2016 line and comes with a tote bag that features their new Cirque du L’・toile print. It’s only¥ 1,706 and you can get it from Amazon Japan: ANGELIC PRETTY 2016 Autumn Collection (e-MOOK 宝島社ブランドムック).(Amazon Japan ships world wide, you just have to make an account with them because the are separate from Amazon USA, or Amazon UK, etc) It’s currently a pre-order set to start shipping on June 28th, 2016.

I’ve purchased a few of these e-mooks in the past, and the photography tends to be really pretty. The book is nice, but it’s short and all in Japanese. IMHO, a copy of spoon or a Gothic Lolita Bible would be a better book investment if you just want a single book of pretty lolita pictures. However, it is balanced out by the fact that it comes with a bag. It’s worth noting that it’s not a typical brand bag. It’s not made from the same fabric as the dress. Instead, it’s more of a cheaper, waterproof material that is suited to a casual tote bag. The ones that I have used a lot have not held up super well. I realize that this sounds like a really negative review, and that’s not my intent at all. I guess what I’m getting at is that you aren’t going to get a book that is the same quality as a gothic lolita bible AND a brand quality tote bag for the approximate cover price of an issue of the GLB, but for the price, it’s not bad at all. I just don’t want to disappoint anyone who is expecting a more formal looking tote bag; it’s definitely going to be an informal, casual bag. Good for carrying junk at conventions or meetups though!
CljFeeCVAAA1SbZ81xcoCXqesL 7165nJfT6aL 81DflaDholL

The big news however, is the new Cirque du L’・toile series which was previewed on the Amazon listing! Only the OP has been shown so far, and only in red. As far as OPs go, it’s pretty fabulous though! Check out those tasseled shoulder boards, and the tassel trim on the bottom! I’m already head over heels for this print. The horses! The circus theme! The tartan and rosettes and crests! Be still my beating heart!

What else is on the way? Well, here is a sneak preview of the photos that will be in the Autumn 2016 collection mook! We know the top photo with the black x white checkerboard is the cover photo, and that it’s Cirque du L’・toile. So, we can assume that the first photo in the bottom row is also Cirque du L’・toile as the print looks the same (actually, I think it’s the same exact model in the same outfit)


So, what do you think? Is Cirque du L’・toile on your wishlist? I know it’s going on mine!

*note* The image below has been photoshopped extensively to make it a repeating background and may not be representative of the actual print.